For two days in January, the client, Downtown Tempe Authority, transforms Mill Avenue and the surrounding area into a floral and art-filled immersive experience. I am honored to have been selected to create a vibrant and engaging brand identity that reflects the energy of live mural painting, music, and breathtaking large-scale floral installations. From the logo and posters to banners and promotional materials, every design element was designed to bring this signature event to life — and I loved being part of it!